When a Day Job Turns into a Hobby: A Wine PR's Take on Her First WSET Class

Katy Jameson, Senior Account Executive, Clarion Communications

WSET is the Wine and Spirits Education Trust - renowned throughout the Drinks trade as the school for anyone whose enjoyment or association with all things alcoholic goes beyond just drinking it.

Is Creating New Content the Biggest Challenge Facing PR?

Katy Jameson, senior account executive, Clarion Communications

News is on a constant cycle - and in our fast-paced world, where we have access to both real-time updates online, as well as daily newspapers and both weekly and monthly magazines, I think it's almost irrefutable that every PR story has been done before.

The Challenge of Creating Content

Katy Jameson, senior account executive, Clarion Communications, part of the WPP group

News is on a constant cycle - and in our fast-paced world, where we have access to both real-time updates online, as well as daily newspapers, and weekly and monthly magazines, I think it's almost irrefutable that every PR story has been done before.

It’s not rocket science – it’s PR and I love it

Katy Jameson, Account Executive, Clarion Communications

This is my fourth week at Clarion and I’m really enjoying myself.  I’ve joined the agency after spending over a year in technology and B2B PR – previously, I worked in-house at a large supermarket chain but decided to try tech to broaden my experience and industry knowledge.