Matt Stokoe, associate director, Clarion Communications
How many times are we told by the media that it’s tough going when it comes to getting a job, especially as there are currently 2.61m* people out of work?
Imagine the scene: an all-agency meeting with the client to discuss the next steps for Brand X. The client is edgy – the economic climate is dire and he, or she, is under increased pressure to deliver on sales targets. Each agency is being pressed harder than ever to defend their territory and prove that their discipline will make a real impact on sales…
By Alison Crowley, Senior Account Executive, Clarion Communications
Dia dhaoibh. Or ‘hello’.
Understanding the language, interests and what makes people tick in the market you’re selling to has to be the fundamental cornerstone to every good PR campaign. And that’s been my challenge for the past six months since moving to London from Ireland to work at Clarion as the new and only ‘paddy’ on the team.