Sophie Dee-Shapland, intern, Clarion Communications
“Gherkin? Banana?”
“Gorkana”
“Ohh, G-o-r-k-a-n-a. Er, what’s that…?”
Words that are commonplace to PR professionals are foreign territory for newcomers. And nearing the end of my work placement at Clarion, I realise that I’ve learnt a lot in a relatively short space of time. The past few weeks have been my first experience of PR and so initially I didn’t know what to expect.Reminiscent of the childhood experience of starting ‘big school’, the first day was a learning curve. In fact being shown around a new office is a bit like learning the dynamics of a high school, minus the Mean Girls vibe. I tentatively awaited my initiation but thankfully - apart from learning to use industry-standard media database Gorkana - there wasn’t one.
