Evaluating Social Media

Alison Crowley, senior account executive, Clarion Communications

How PR campaigns are evaluated is changing as quickly as new social media groups are being dubbed ‘the Next Facebook’. With the arrival of the likes of Twitter, YouTube and Pinterest, traditional models for evaluating the success of an entire PR campaign are proving insufficient in dealing with the wide variety of digital coverage with which modern PR campaigns are generating i.e. ‘Likes’, ‘Retweets’, ‘Followers’ and ‘Repins’.

An Irish PR in London

By Alison Crowley, Senior Account Executive, Clarion Communications

Dia dhaoibh.  Or ‘hello’.

Understanding the language, interests and what makes people tick in the market you’re selling to has to be the fundamental cornerstone to every good PR campaign.  And that’s been my challenge for the past six months since moving to London from Ireland to work at Clarion as the new and only ‘paddy’ on the team.