What do ‘photos of animals’, ‘health breakthroughs’ and ‘research showing what we as a country fail at’ have in common? They’re all things that journalists like in a story.
Take a look at our full list here.
Showing posts with label PR Campaign. Show all posts
Showing posts with label PR Campaign. Show all posts
The Power of Broadcast PR: driving competition entries, boosting website traffic and increasing the nation’s love of potatoes…
In the era of tablets and Twitter, it’s easy to forget what a powerful medium TV remains. It has the capacity to reach a massive audience - according to the Broadcasters’ Audience Research Board (BARB) we spend more than a day a week watching it, and furthermore, studies suggest that when used alongside other media, it improves brand performance dramatically.
Unusual Briefs Are the Norm in PR
Sean Miles, director of prototyping, Designworks
We get our share of unusual briefs here at Designworks, but we recently had one from Clarion that stood out...
Evaluating Social Media
Alison Crowley, senior account executive, Clarion Communications
How PR campaigns are evaluated is changing as quickly as new social media groups are being dubbed ‘the Next Facebook’. With the arrival of the likes of Twitter, YouTube and Pinterest, traditional models for evaluating the success of an entire PR campaign are proving insufficient in dealing with the wide variety of digital coverage with which modern PR campaigns are generating i.e. ‘Likes’, ‘Retweets’, ‘Followers’ and ‘Repins’.
Making PR Accountable
Laura Jones, associate director, Clarion Communications
With all budgets under the microscope these days it’s essential that any marketing discipline can prove return on investment to survive. But while Media Buyers have ‘opportunities to see', and Digital Marketers have clicks, likes and retweets, showing the true value of PR over and above advertising value equivalent (AVE) and number of cuts can be difficult.
Comparison Site PR Cut-through - It's a Wrap
By Niall Hughes, Account Manager, Clarion Communications, part of the WPP Group
It’s not that long ago that price comparison sites were the next big thing for anyone keen to shop around online - but fast forward to Winter 2011 and it’s difficult to turn anywhere in the media (traditional or social) without being confronted by opera singers, meerkats or personal finance experts extolling the virtues of comparing domestic prices.
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