Sean Miles, director of prototyping, Designworks
We get our share of unusual briefs here at Designworks, but we recently had one from Clarion that stood out...
As part of a PR campaign for their client, Warburtons, Clarion wanted to develop a heated butter knife. We rose to the challenge and developed the Toastie Knife - a butter knife that is heated via a battery powered heating element.
Our team looked at a number of innovative methods to heat the blade to the desired temperature, before developing a chrome blade with an integrated heating element, with the handle acting as a component/battery housing. Needless to say, our Development Lab smelt of toast for a little while! Not only was the design created here, but our in-house model-making team created a fully working prototype.
We're pleased to say that it’s caused quite a stir since the PR campaign started, with some people even asking if Warburtons will take it from a concept prototype into manufacture! Here's a video of the knife in action.
Click on some of the links below to see some of the reaction it got...
The Sun
The Telegraph
Design You Trust
Stuff
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