The Power of Broadcast PR: driving competition entries, boosting website traffic and increasing the nation’s love of potatoes…

Rebecca Binks, account director, Clarion Communications

In the era of tablets and Twitter, it’s easy to forget what a powerful medium TV remains.  It has the capacity to reach a massive audience - according to the Broadcasters’ Audience Research Board (BARB) we spend more than a day a week watching it, and furthermore, studies suggest that when used alongside other media, it improves brand performance dramatically.

The Fame Game

Matt Stokoe, Associate Director, Clarion Communications

Celebrities. Like timesheets, status reports and early morning photo calls, working with celebs is one of the many joys that everyone who works in PR will have experienced – most tend to be pleasurable and memorable encounters, though there are some ‘sleb’ partnerships which end up being quite the opposite and are rarely spoken about ever again (we all know who the culprits are...).

PR's Greatest Hits – 1986-2011

By Howard Bowden, Head of News, Clarion Communications

Later this year, Clarion celebrates its 25^th  anniversary – so to commemorate our birthday, here are 25 things from the past quarter of a century which have helped shape PR as we know and love it…

1. Bizarre in The Sun  

The Beatles’ break-up didn’t make a single National splash – and it was only when The Sun introduced the first daily newspaper pop page in the mid-80s that the media’s modern day love affair with Celeb Culture began.

Game, Set and Match: Branding

By Lucy Meadmore, Account Manager, Clarion Communications
 
At some point over the next two weeks, my friends and I will be packing our picnic rugs and heading off to Wimbledon, home of the All England Lawn Tennis Club, ready to set up camp on Henman Hill – I refuse to call it Murray Mount – while eating strawberries and drinking Pimm’s in the quintessential English fashion.