The Power of Broadcast PR: driving competition entries, boosting website traffic and increasing the nation’s love of potatoes…

Rebecca Binks, account director, Clarion Communications

In the era of tablets and Twitter, it’s easy to forget what a powerful medium TV remains.  It has the capacity to reach a massive audience - according to the Broadcasters’ Audience Research Board (BARB) we spend more than a day a week watching it, and furthermore, studies suggest that when used alongside other media, it improves brand performance dramatically.

How The Content of Newspapers Has Changed - 1986 versus 2011

By Howard Bowden, Head of News, Clarion Communications

In this ever-changing world of online PR strategies and social media campaigns, the humble national newspaper is still of great importance to PROs. Particularly as so many clients still put positive national print coverage above all other campaign objectives. This is why it’s vital for every PR professional to know what makes news in the nationals. But how is the digital age affecting the nationals’ news agenda? And how has it changed over recent years? Clarion Communications compared national newspapers from 2011 with their 1986 equivalents.