How The Content of Newspapers Has Changed - 1986 versus 2011

By Howard Bowden, Head of News, Clarion Communications

In this ever-changing world of online PR strategies and social media campaigns, the humble national newspaper is still of great importance to PROs. Particularly as so many clients still put positive national print coverage above all other campaign objectives. This is why it’s vital for every PR professional to know what makes news in the nationals. But how is the digital age affecting the nationals’ news agenda? And how has it changed over recent years? Clarion Communications compared national newspapers from 2011 with their 1986 equivalents.

Will Sundays Ever Be The Same Again?

Cat Cambridge, Senior Account Executive, Clarion Communications

THANK YOU & GOODBYE – that was the final and poignant splash from the News of the World on its last ever edition earlier this month.

The end of an era?  Good riddance?  Wherever you stand on this celebrated and now infamous tabloid, there’s no doubt that events leading up to Sunday 10 July will be etched in the memory of journalists, media professionals and PRs for many years to come.