One Size Doesn’t Fit All in the World of PR

Cat Cambridge, senior account executive, Clarion Communications

I started my PR career at a small agency in Reading four years ago and when I say small, I mean fairly tiny - I was one of only five.  I loved my time there for many reasons: it felt like a little family, everyone always knew what everyone else was doing and best of all I gained a lot of experience very quickly.

Video Killed The Radio Star? Not Always…

Cat Cambridge, senior account executive, Clarion Communication, part of the WPP group

Compared with TV ads, viral videos are more likely to be recalled not just generally but by brand and message too.  So when it works, viral marketing is definitely worth investing in for any campaign. But it’s certainly a challenge, for with every successful viral video, a hundred more go unseen.

Will Sundays Ever Be The Same Again?

Cat Cambridge, Senior Account Executive, Clarion Communications

THANK YOU & GOODBYE – that was the final and poignant splash from the News of the World on its last ever edition earlier this month.

The end of an era?  Good riddance?  Wherever you stand on this celebrated and now infamous tabloid, there’s no doubt that events leading up to Sunday 10 July will be etched in the memory of journalists, media professionals and PRs for many years to come.