The Things We Do For Coverage

James Fick, account executive, Clarion Communications

Most of my colleagues and clients view me - I think - as a confident, outgoing guy.  But when we proposed the idea of taking a group of eight ft-tall costumed characters on a commuter train route to be photographed, little did I know that both my colleagues and client would ask me to not just oversee the photos but take part in it as well (see above – I’m on far left studying the newspaper).

PR: It Can Be a Bit Fabulous

Alexandra Gerolami, senior account manager, Clarion Communications

I started my first internship in PR at 14 - and preparing a catwalk show was at the time the most exciting thing I had ever done, even though the experience was far from glamorous.  I spent most of my time in an archive room organising dusty press books and franking mail (and there are a lot of envelopes to mail out when preparing a catwalk show) but the excitement and the non-stop buzz - and the fact that I was backstage at the show - got me hooked straight away.

How The Content of Newspapers Has Changed - 1986 versus 2011

By Howard Bowden, Head of News, Clarion Communications

In this ever-changing world of online PR strategies and social media campaigns, the humble national newspaper is still of great importance to PROs. Particularly as so many clients still put positive national print coverage above all other campaign objectives. This is why it’s vital for every PR professional to know what makes news in the nationals. But how is the digital age affecting the nationals’ news agenda? And how has it changed over recent years? Clarion Communications compared national newspapers from 2011 with their 1986 equivalents.