Most people outside of the industry don’t really have a clue what PR is - and few can say how we are able to ‘physically’ show the success of a PR campaign.
Showing posts with label Alexandra Gerolami. Show all posts
Showing posts with label Alexandra Gerolami. Show all posts
Can You Measure PR?
Most people outside of the industry don’t really have a clue what PR is - and few can say how we are able to ‘physically’ show the success of a PR campaign.
PR: It Can Be a Bit Fabulous
Alexandra Gerolami, senior account manager, Clarion Communications
I started my first internship in PR at 14 - and preparing a catwalk show was at the time the most exciting thing I had ever done, even though the experience was far from glamorous. I spent most of my time in an archive room organising dusty press books and franking mail (and there are a lot of envelopes to mail out when preparing a catwalk show) but the excitement and the non-stop buzz - and the fact that I was backstage at the show - got me hooked straight away.
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