Most people outside of the industry don’t really have a clue what PR is - and few can say how we are able to ‘physically’ show the success of a PR campaign.
Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts
Can You Measure PR?
Most people outside of the industry don’t really have a clue what PR is - and few can say how we are able to ‘physically’ show the success of a PR campaign.
What is it you do, dear?
Sue Roberts, board director, Clarion Communications
I sometimes envy teachers and doctors, not because I’d particularly like to work in either profession - although a teacher’s holiday allowance would be nice - but purely to avoid the awkward conversation that follows the inevitable dinner party question, “what exactly do you do?”. Once the general guffaw about daily quaffing of champagne has passed, how do you explain in a nutshell the colourful and varied life of a PRO?
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