TV’s Best Ever PR. Totally.

Howard Bowden, head of news, Clarion Communications

For the last 20 years, Edina Monsoon - you know, ‘Eddy’ in TV sitcom Absolutely Fabulous - has been the default setting in the minds of the Great British Public when it comes to picturing a PR person in all her or his glory.  As comedy characters go, she was pretty good, and as a caricature for the excesses of PR-dom - particularly for anyone who doesn’t actually work in the industry - she was even better.  Yes sir, no-one could top Eddy as TV’s ultimate fictional PR person.  Until now.

PR: It Can Be a Bit Fabulous

Alexandra Gerolami, senior account manager, Clarion Communications

I started my first internship in PR at 14 - and preparing a catwalk show was at the time the most exciting thing I had ever done, even though the experience was far from glamorous.  I spent most of my time in an archive room organising dusty press books and franking mail (and there are a lot of envelopes to mail out when preparing a catwalk show) but the excitement and the non-stop buzz - and the fact that I was backstage at the show - got me hooked straight away.