Facebook ads - and why they add up for brands when done properly

Rebecca Bolton, digital account manager, Clarion Communications

Every time I pick up a newspaper just lately there’s another story about Facebook - as the world’s largest social network it’s obviously going to attract controversy and last week was no different, as The Sun ran a story on how bookies are ‘buying advertising space which appears on children’s Facebook news feeds’.  Even though, of course, children aren’t the target demographic.
(link: http://www.thesun.co.uk/sol/homepage/news/article4787148.ece)

How The Content of Newspapers Has Changed - 1986 versus 2011

By Howard Bowden, Head of News, Clarion Communications

In this ever-changing world of online PR strategies and social media campaigns, the humble national newspaper is still of great importance to PROs. Particularly as so many clients still put positive national print coverage above all other campaign objectives. This is why it’s vital for every PR professional to know what makes news in the nationals. But how is the digital age affecting the nationals’ news agenda? And how has it changed over recent years? Clarion Communications compared national newspapers from 2011 with their 1986 equivalents.

PR's Greatest Hits – 1986-2011

By Howard Bowden, Head of News, Clarion Communications

Later this year, Clarion celebrates its 25^th  anniversary – so to commemorate our birthday, here are 25 things from the past quarter of a century which have helped shape PR as we know and love it…

1. Bizarre in The Sun  

The Beatles’ break-up didn’t make a single National splash – and it was only when The Sun introduced the first daily newspaper pop page in the mid-80s that the media’s modern day love affair with Celeb Culture began.

Game, Set and Match: Branding

By Lucy Meadmore, Account Manager, Clarion Communications
 
At some point over the next two weeks, my friends and I will be packing our picnic rugs and heading off to Wimbledon, home of the All England Lawn Tennis Club, ready to set up camp on Henman Hill – I refuse to call it Murray Mount – while eating strawberries and drinking Pimm’s in the quintessential English fashion.