Showing posts with label Facebook Advertising. Show all posts
Showing posts with label Facebook Advertising. Show all posts

Facebook ads - and why they add up for brands when done properly


Rebecca Bolton, digital account manager, Clarion Communications

Every time I pick up a newspaper just lately there’s another story about Facebook - as the world’s largest social network it’s obviously going to attract controversy and last week was no different, as The Sun ran a story on how bookies are ‘buying advertising space which appears on children’s Facebook news feeds’.  Even though, of course, children aren’t the target demographic.
(link: http://www.thesun.co.uk/sol/homepage/news/article4787148.ece)

The Golden Age of Facebook For Brands and Why It Won’t Last Much Longer


The Golden Age of Facebook For Brands and Why It Won’t Last Much Longer


Habib Amir, head of digital, Clarion Communications

You have to hand it to Facebook: despite ever more cunning attempts by social media newcomers, it continues to lead the field when it comes to reaching consumers online. Which is great news for any of us trying to get our clients in front of customers.