Getting Social Media To Impact On The Bottom Line in 2013

Habib Amir, head of digital, Clarion Communications 

Five Ways Brands Will Drive Revenue From Social Media Over The Next 12 Months

Most brands have learnt how to reach consumers and build advocacy through social media, but to drive sales they need to set up the right online purchase routes relevant to their specific business. And digitally intelligent brands have realised that Likes, Followers, and +1s shouldn’t be the primary KPI for measuring social media campaign success.  Measurement is set to become more sophisticated in 2013, and the industry benchmark for measurement will shift from community growth to revenue and profit through social media.  Here, Habib Amir of influenceD predicts five purchase routes brands will increasingly be looking to set up this year to drive sales.

Bringing PR and Social Media together under one roof

Habib Amir, head of digital, Clarion Communications

This month we’re launching Clarion’s new digital division - influenceD - which will work across all aspects of social media, social advertising and online PR.  Why?  Because clients increasingly want all their digital, social and PR needs satisfied under one roof.

The Golden Age of Facebook For Brands and Why It Won’t Last Much Longer

Habib Amir, head of digital, Clarion Communications

You have to hand it to Facebook: despite ever more cunning attempts by social media newcomers, it continues to lead the field when it comes to reaching consumers online. Which is great news for any of us trying to get our clients in front of customers.

Top 5 Viral Videos brands can learn from

Habib Amir, head of digital, Clarion Communications, part of the WPP Group

Too often, brands pro-actively ask their audience to share a branded video with their friends in the hope it will go viral.  And if this has to be requested by the brand, it usually means the video doesn’t have the potential to go viral.  In fact, if a brand is sure about the quality of the video, it can even afford to ask its audience the opposite.

Google + Brands + Customers / 2012

Google+ will become the natural home for brands and their customers in 2012

Habib Amir, head of digital, Clarion Communications, part of the WPP group

Google+ is set to become the fastest growing online medium in 2012. In this think piece, I will make two predictions based on the trends observed in the past few years.


Products before brands

Prediction 1: ‘Search’ will become more specific, more contextual, more social and therefore highly relevant to purchase journeys

Social Media and Big Brands - The Blind Adoption

By Habib Amir, Head of Digital, Clarion Communications, part of the WPP Group. 

There is more to converting audience into loyal consumers then simply being on Twitter and Facebook.

Majority of the brands continue to dictate their messages via Social Media and fail to get them across. Is it time to ask why?


The overnight growth of social media has provided a unique platform with a multitude of options to engage with a local and global audience in real-time – and what this means for the “audience” is that they are now more than just spectators. As social media platforms facilitate a reciprocal conversation, audiences expect to participate, present and shape the world around them. And managing such expectations without a coherent strategy is not easy. So many of the biggest brands in the world choose to either ignore social media completely or adopt it blindly – with a “if it worked for them, it must work for us” mindset.

Brands should get more sociable on Social Media

Habib Amir, Head of Digital, Clarion Communications

Stream 2011 delegates agree 'Not every post needs to be about selling'

Brands need to campaign less and instead become more sociable when it comes to social media – one of my conclusions from Stream 2011, the three-day global ‘unconference’ organised by WPP Digital.