Getting Social Media To Impact On The Bottom Line in 2013

Habib Amir, head of digital, Clarion Communications 

Five Ways Brands Will Drive Revenue From Social Media Over The Next 12 Months

Most brands have learnt how to reach consumers and build advocacy through social media, but to drive sales they need to set up the right online purchase routes relevant to their specific business. And digitally intelligent brands have realised that Likes, Followers, and +1s shouldn’t be the primary KPI for measuring social media campaign success.  Measurement is set to become more sophisticated in 2013, and the industry benchmark for measurement will shift from community growth to revenue and profit through social media.  Here, Habib Amir of influenceD predicts five purchase routes brands will increasingly be looking to set up this year to drive sales.

Social Media and Big Brands - The Blind Adoption

By Habib Amir, Head of Digital, Clarion Communications, part of the WPP Group. 

There is more to converting audience into loyal consumers then simply being on Twitter and Facebook.

Majority of the brands continue to dictate their messages via Social Media and fail to get them across. Is it time to ask why?


The overnight growth of social media has provided a unique platform with a multitude of options to engage with a local and global audience in real-time – and what this means for the “audience” is that they are now more than just spectators. As social media platforms facilitate a reciprocal conversation, audiences expect to participate, present and shape the world around them. And managing such expectations without a coherent strategy is not easy. So many of the biggest brands in the world choose to either ignore social media completely or adopt it blindly – with a “if it worked for them, it must work for us” mindset.