By Habib Amir, Head of Digital, Clarion Communications, part of the WPP Group.
There is more to converting audience into loyal consumers then simply being on Twitter and Facebook.
Majority of the brands continue to dictate their messages via Social Media and fail to get them across. Is it time to ask why?
The overnight growth of social media has provided a unique platform with a multitude of options to engage with a local and global audience in real-time – and what this means for the “audience” is that they are now more than just spectators. As social media platforms facilitate a reciprocal conversation, audiences expect to participate, present and shape the world around them. And managing such expectations without a coherent strategy is not easy. So many of the biggest brands in the world choose to either ignore social media completely or adopt it blindly – with a “if it worked for them, it must work for us” mindset.
