Facebook ads - and why they add up for brands when done properly

Rebecca Bolton, digital account manager, Clarion Communications

Every time I pick up a newspaper just lately there’s another story about Facebook - as the world’s largest social network it’s obviously going to attract controversy and last week was no different, as The Sun ran a story on how bookies are ‘buying advertising space which appears on children’s Facebook news feeds’.  Even though, of course, children aren’t the target demographic.
(link: http://www.thesun.co.uk/sol/homepage/news/article4787148.ece)

Have Yourself A Social Little Christmas

Rebecca Bolton, digital team, Clarion Communications

Christmas can be fraught with customer service nightmares - from last minute present purchases and returns of unwanted gifts to the drama of the Boxing Day sales.  And with 18 million people now using social media to contact companies over customer service issues, gone are the days of the polite letter to the editor, or contacting Anne Robinson on Watchdog over an incident of poor customer service.