The Power of Broadcast PR: driving competition entries, boosting website traffic and increasing the nation’s love of potatoes…

Rebecca Binks, account director, Clarion Communications

In the era of tablets and Twitter, it’s easy to forget what a powerful medium TV remains.  It has the capacity to reach a massive audience - according to the Broadcasters’ Audience Research Board (BARB) we spend more than a day a week watching it, and furthermore, studies suggest that when used alongside other media, it improves brand performance dramatically.

Jumping on the Brand Britain bandwagon

Rebecca Binks, senior account manager, Clarion Communications

I read an article in the Daily Mail recently about how Asda inappropriately complained to suppliers using the Union flag on their packaging amid fears it might offend customers in Scotland and Northern Ireland.  Er, hang on - aren’t both countries represented by the flag?  Like many of the manufacturers who received the crazy email, I was a little confused.