Jumping on the Brand Britain bandwagon

Rebecca Binks, senior account manager, Clarion Communications

I read an article in the Daily Mail recently about how Asda inappropriately complained to suppliers using the Union flag on their packaging amid fears it might offend customers in Scotland and Northern Ireland.  Er, hang on - aren’t both countries represented by the flag?  Like many of the manufacturers who received the crazy email, I was a little confused.

Jumping Through Hoops

Rachel McCartan, senior account executive, Clarion Communications

It’s a big year for Britain - and with the onslaught of the Olympics and the Jubilee, PRs everywhere are limbering up to get the ball rolling on their biggest news hooks of 2012.