Showing posts with label supermarket. Show all posts
Showing posts with label supermarket. Show all posts

Jumping on the Brand Britain bandwagon


Rebecca Binks, senior account manager, Clarion Communications

I read an article in the Daily Mail recently about how Asda inappropriately complained to suppliers using the Union flag on their packaging amid fears it might offend customers in Scotland and Northern Ireland.  Er, hang on - aren’t both countries represented by the flag?  Like many of the manufacturers who received the crazy email, I was a little confused.