The Importance of Maintaining a Work/Life Balance

Laura Jones, associate director, Clarion Communication

PR is more than a job - in fact it’s often more than a career, and can sometimes become all consuming.  To work in PR you have to live it, and you have to love it - but this can sometimes leave us burning a little too much midnight oil.

Making PR Accountable

Laura Jones, associate director, Clarion Communications

With all budgets under the microscope these days it’s essential that any marketing discipline can prove return on investment to survive.  But while Media Buyers have ‘opportunities to see', and Digital Marketers have clicks, likes and retweets, showing the true value of PR over and above advertising value equivalent (AVE) and number of cuts can be difficult.