The Importance of Maintaining a Work/Life Balance

Laura Jones, associate director, Clarion Communication

PR is more than a job - in fact it’s often more than a career, and can sometimes become all consuming.  To work in PR you have to live it, and you have to love it - but this can sometimes leave us burning a little too much midnight oil.

But, to be a good PR professional you simply have to maintain a good work/life balance; because to succeed in communications you need to be creative, on top of trends and in touch with the latest products, services and websites - in fact most of all you need to be knowledgeable and cultured.  And how is that ever going to happen if you spend every hour at your desk? 

So next time you feel guilty about enjoying a full lunch hour or leaving on time remember: you’ll be a better PR for it.