Foreign Secretary William Hague recently declared there is only one solution to Britain's economic problems: hard work. While the same week I attended a training session in which we were told to stop rushing and think more. And that got me thinking…
Imagine if the powers that be came out and told everyone that hard work and austerity was not the answer - and asked us all instead to spend a bit more time thinking. I have a feeling that it would probably go down quite well.
It makes sense, and it works for us in PR. After all, that’s what clients really pay us for: creative and strategic thinking. It’s only with a robust strategy in place that hard work can come into play to hit our clients’ objectives.
So hard work is important but not without a well thought through strategy. And in the words of Ferris Bueller: “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it”.
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