Like everyone else, for us PRs Christmas comes but once a year - and for the next few weeks it's certain to take over the world of media.
Showing posts with label Jonathan Smith. Show all posts
Showing posts with label Jonathan Smith. Show all posts
The Top 10 Festive Stories 2012, Probably
Like everyone else, for us PRs Christmas comes but once a year - and for the next few weeks it's certain to take over the world of media.
William Hague or Ferris Bueller: Who Holds the Answer to Economic Austerity?
Foreign Secretary William Hague recently declared there is only one solution to Britain's economic problems: hard work. While the same week I attended a training session in which we were told to stop rushing and think more. And that got me thinking…
Education Not Legislation
Minimum pricing on booze, plain packs on fags, VAT on a Greggs pasty…the Government obviously thinks legislation rather than education is the way to go to alter the way society behaves.
However, changing attitudes and social engineering with a Big Brother approach is less likely to work - after all it's not in human nature to trust what is so overtly put upon us. The Government should also be wary that embarking on centralised legislative measures that have not been tried before are likely to have unintended consequences…
Maybe therefore the Government should consider adopting a more PR led approach to educate society. After all, by generating more trusted content and word of mouth, PR is much more likely to engineer social change.
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