What do ‘photos of animals’, ‘health breakthroughs’ and ‘research showing what we as a country fail at’ have in common? They’re all things that journalists like in a story.
Take a look at our full list here.
Showing posts with label PR agencies. Show all posts
Showing posts with label PR agencies. Show all posts
If I'm going to sing like someone else, then I don't need to sing at all - Billie Holliday
Ellie Calcutt, account manager, Clarion Communications
Overheard: a journalist saying ‘no more emails - my inbox has crashed twice in the last hour due to the number I’ve received about products for the gift guide I’m working on’…
The Power of the Brainstorm
The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas. But is the brainstorm still effective within busy agency life?
Picture This
Isobel Postins, senior account director, Clarion Communications
We all know this PR dream: check the papers first thing to find blanket coverage for a picture-led story dreamt up in a brainstorm months ago. Everyone’s happy, especially the client.
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