The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas. But is the brainstorm still effective within busy agency life?
Showing posts with label Campaign of the Year Award 2011. Show all posts
Showing posts with label Campaign of the Year Award 2011. Show all posts
The Power of the Brainstorm
The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas. But is the brainstorm still effective within busy agency life?
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