Getting the Inside Scoop

Kathryn Platt, senior account executive, Clarion Communications

A lucky group of us at Clarion were recently given the opportunity to visit one of Britain’s national newspapers to get the inside scoop on how the other half work.  And when I say other half, I mean of course journalists - we all know there’s a love/hate relationship between journos and us PRs, and although some don’t like to admit it, we do work hand in hand to help deliver news.

The Power of the Brainstorm

Kathryn Platt, account executive, Clarion Communications
The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas.  But is the brainstorm still effective within busy agency life?

Christmas Comes Early

Kathryn Platt, Account Executive, Clarion Communications

So it’s a lovely, hot sunny day and I’m stood outside Marco Pierre White’s restaurant in central London with a box of Christmas decorations.