Showing posts with label brainstorm. Show all posts
Showing posts with label brainstorm. Show all posts

The Power of the Brainstorm

Kathryn Platt, account executive, Clarion Communications
The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas.  But is the brainstorm still effective within busy agency life?