The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas. But is the brainstorm still effective within busy agency life?
Showing posts with label Chantelle Houghton. Show all posts
Showing posts with label Chantelle Houghton. Show all posts
The Power of the Brainstorm
The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas. But is the brainstorm still effective within busy agency life?
The Power of the Picture Story
Tim Hayhurst, Senior Account Executive, Clarion Communications
“I see drawings and pictures in the poorest of huts and the dirtiest of corners” – Vincent Van Gough
Whether we’re talking inflatable pigs over Battersea Power Station or celebrities on top of Christmas trees – like our very own Lakeside stunt with Chantelle Houghton last Christmas (above) - like it or not there’s nothing that makes an impact quite like a brilliant picture story.
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