The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas. But is the brainstorm still effective within busy agency life?
Showing posts with label Lakeside's Living Christmas Fairy. Show all posts
Showing posts with label Lakeside's Living Christmas Fairy. Show all posts
The Power of the Brainstorm
The good old brainstorm - or ‘thought shower’ as it should now be called if you’re being politically correct - is an essential technique used by PRs to generate creative ideas. But is the brainstorm still effective within busy agency life?
The Most Prestigious PR Awards in the UK
Gary Freemantle, CEO, Clarion Communications, A WPP PR Agency
Winner of 'Campaign of the Year' & 'Live PR Event' at PR Week Awards 2011
I am proud to say that Clarion won the top award at last night's PR Week Awards, the PR industry's 'Oscars'. In front of 1,200 of our peers we collected the Campaign Of The Year Award, presented by host Alastair Campbell, former No10 comms director. Commenting on the winning campaign 'Lakeside's Living Christmas Fairy' the chairman of the judges DJ Collins, VP public policy and comms at Google, said "The best ideas are the simplest ones and this was a great example of how an idea reduced down to its core will shine".
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