Lucy Allen (above, second left), board director, Clarion Communications
As awards season begins, it’s hard not to feel bogged down in submissions when you’re already busy with client and agency work. But winning awards is great for business, and time invested in getting those entries right is time really well spent in my book. After picking up several high profile awards last year (have I mentioned scooping PR Week’s Campaign of the Year 2011?), we’re still - eight months on - savouring our success and experiencing tangible benefits to the business.
