The 10 PR Commandments

Louisa Jarvis, account director, Clarion Communications

We take PR very seriously. You might even say religiously. So we’ve applied the famous biblical principles of good human behaviour to the life of a PR professional - to help PRs like us stay on the right side of He Who Must Be Obeyed*.

Grammatically Speaking

Louisa Jarvis, account director, Clarion Communications, part of the WPP Group

Not since the advent of text messages, which encouraged the mass abandonment of punctuation and replacement of vowels with numbers (gr8!), has such a stir been caused around the near-sacrosanct topic of English Grammar.  For Waterstone's - that high street hotbed of learning and literature - has given up on its humble apostrophe.

A Truly Record Breaking Achievement



A taste of Africa comes to Surrey to launch Chessington World of Adventures' African restaurant Zafari, with 260 local schoolchildren, er, beating the Guinness World Record for the world's largest drumming lesson

 

Louisa Jarvis, Junior Account Director, Clarion Communications

As the old adage goes – and as every PR in their right mind knows – you should never work with children or animals.