Clarion Communications : Marketing and Communications Award

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Clarion finalists for Drum Marketing Awards

Hot on the fantastic news of Clarion’s shortlist for two CIPR Excellence Awards, today we are pleased to announce a further two nominations for this year’s The Drum Marketing Awards.

The award ceremony rewards and celebrates the UK’s most effective marketing strategies. Clarion has been nominated in two categories:

The Long Term Marketing Strategy Award - Aldi Beers Wines & Spirits

UK discount retailer, Aldi, wanted to use beers, wines and spirits as a ‘hero category’ to bring ABC1 shoppers in store. The challenge Clarion faced was that consumers perceived Aldi’s beers, wines and spirits to be not of good quality. Our strategy was to make Aldi famous for quality drinks. We wanted to surprise and convince consumers about quality through credible endorsements from the media and other opinion formers. We achieved this by entering prestigious awards and gaining national media coverage about positive results, by turning around perceptions of drinks writers through on-going engagement and sampling, and by capitalising on the exceptional price of Aldi’s drinks to generate national news coverage.

The PR Strategy Award - Pride in London

Working on a pro bono basis, Clarion developed a fully integrated PR campaign for Pride in London 2014 working alongside the Pride in London team. Utilising the #FreedomTo campaign creative, Clarion created a programme of news generation, feature placement, stunt activity and live interviews with celebrities from Graham Norton to Sir Ian McKellen and Eurovision winner Conchita Wurst.

The awards take place at Marriott Grosvenor Square, London, on Thursday 7th May 2015. Time for the team to polish the shoes, get the dress dry-cleaned and practice our victory dance!

Clarion shortlisted for two CIPR Excellence Awards

Clarion is pleased to announce we have been shortlisted for not one, but two awards at this year’s CIPR Excellence Awards.

The Excellence Awards recognise and celebrate the outstanding work of individuals, teams and consultancies across the UK and overseas. The two categories we have been shortlisted in are:

Consumer Relations Campaign - Aunt Bessie's chicken v beef in the battle of the batter

To get mums thinking about serving Aunt Bessie’s Yorkshire Puddings with chicken – the UK’s favourite roast - we approached the world’s most prestigious debating society, The Oxford Union, and asked them to debate the merits of serving Yorkshire puddings with chicken instead of more traditional beef. Blanket national coverage, widespread debate and a 3.2% sales increase was the successful result.

Diversity and Inclusion in Communications Campaign – Pride in London's ‘#FreedomTo’ Campaign.

The coveted awards will be held at Old Billingsgate, London, on Wednesday 3 June 2015. Now for us just to decide what to wear…

WINNERS!

Attending the Asian Trader Awards 2014 last night to support and cheer on agency clients who were all in contention for various supplier awards, Clarion were also absolutely delighted to pick up an award themselves.

In recognition of excelling in communication with independent retailers through editorial, advertising, PR, retailer education and guidance, Clarion Communications were awarded the Marketing and Communications Award, presented by Associate Publisher George McCracken.

Jonathan Smith, Senior Associate Director, collected the award on behalf of Clarion in front of a packed-out Park Plaza Westminster, with guests including Rt Hon George Osborne MP, Dr Virander Paul, Deputy High Commissioner, High Commission of India and Kalpesh R. Solanki, Managing Editor – Asian Trader.

It is the first time that an agency has been recognised by this award, an achievement that we are rightly extremely proud of. Thank you Asian Trader!

By Fraser McIntosh, Account Manager, Clarion Communications