Showing posts with label magazine advertising. Show all posts
Showing posts with label magazine advertising. Show all posts

Holidays are Coming


Pippa Brindley, senior account executive, Clarion Communications

It’s nearly July and there’s a definite sense that summer is here, more or less.  The nights are lighter, the temperature’s rising and we’re starting to spend our weekends out and about in the sunshine or relaxing in beer gardens with a BBQ and a glass of Pimms. Our summer wardrobes are finally making an appearance and as people start to prepare for their long awaited summer trips away, the holiday season is definitely upon us.  Sound familiar?

Glamour scores 512,339 engagements with QR-enabled print ads


Vikki Chowney, News Editor, Econsultancy.com

Following our discussion about the value of QR codes and acceptable levels of engagement, it seems that Condé Nast's Glamour magazine has found real success by placing them among its printed pages.

In fact, a trial within its 'social edition' from September produced 512,339 engagements among a circulation of 2m readers – just over 25%.