By Poppy Mason-Watts, account executive, Clarion Communications, part of the WPP Group.
"Blogging about the minutiae of family life to offer a no-holds-barred account of life with children” (Lee & Curcic, 2010) - that’s an ideal description of a mummy blog, although they certainly aren’t restricted to child-related subjects and can include a wide array of topics.
So what is their importance in the PR world?
