Kathryn Webster, account manager, Clarion Communications
When I began researching a career in PR there was one part that really excited me: the big PR stunt. It’s the crazy idea that comes up in the brainstorm to which people don’t know whether to applaud or hang their head in shame. We all remember the classics - the polar bear on the Thames, Gail Porter on the side of Big Ben and most recently the Pimms giant deck chair on Bournemouth beach. Yes, ultimately some PR stunts do work in securing high profile national coverage but what about the rest of them that are long forgotten by the media and which brands have invested huge sums of money into producing?
