Debbie Jackson, head of new business, Clarion Communications
Have my shopping habits as a mother changed over the past 12 months? I can say a resounding 'yes'. In fact I am responsible for most of the purchasing decisions in my household (with the recent exception of car tyres) - so what does that mean for brands trying to reach me and my family?
It means that I look for quality at a good price. For non-perishable goods, I want to be certain that items will last longer than in the past - I’m no longer frivolous with our spending and actually search out good deals via price comparison sites, or ensure I get loyalty points from schemes such as Nectar.
I also spend more time searching online or taking note of comments made by other mothers and friends on Facebook than I ever did a year ago - and I only see this as increasing over the next year.
Recently I tried the £5 Tesco meal deal where you buy the ingredients to make a meal from scratch - so not a readymade family-sized lasagne but in this instance finest Italian sausages, fresh pasta, passata, thyme, parmesan - and I was impressed. The fact that I fed my family for a fiver, yet used ingredients from scratch, made a huge difference to buying a readymade meal.
Meals out are now a big treat, but to be honest now that the summer is nearly here the picnic will be Queen of our menu. And yes, I actually enjoy the fact that I seek out deals - it makes that weekly food shop far more interesting.
Definitely resonates with me. I'd love to know how much data Google and others have on me to proof how my consumer habits have changed since becoming a mum.
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