ShopMums

Debbie Jackson, head of new business, Clarion Communications

Have my shopping habits as a mother changed over the past 12 months?  I can say a resounding 'yes'.  In fact I am responsible for most of the purchasing decisions in my household (with the recent exception of car tyres) - so what does that mean for brands trying to reach me and my family?

Mum's the word when it comes to trust

Debbie Jackson, Head of New Business, Clarion Communications

　

TV programmes, online forums and newspaper editorials are just some of the places mums turn to for recommendations about products or services - but nothing beats a recommendation from a friend. And as a mum of two boys, Lucas and Henry, I know how true that is.