An Irish PR in London

By Alison Crowley, Senior Account Executive, Clarion Communications

Dia dhaoibh.  Or ‘hello’.

Understanding the language, interests and what makes people tick in the market you’re selling to has to be the fundamental cornerstone to every good PR campaign.  And that’s been my challenge for the past six months since moving to London from Ireland to work at Clarion as the new and only ‘paddy’ on the team.

PR's Greatest Hits – 1986-2011

By Howard Bowden, Head of News, Clarion Communications

Later this year, Clarion celebrates its 25th  anniversary – so to commemorate our birthday, here are 25 things from the past quarter of a century which have helped shape PR as we know and love it…

1. Bizarre in The Sun  

The Beatles’ break-up didn’t make a single National splash – and it was only when The Sun introduced the first daily newspaper pop page in the mid-80s that the media’s modern day love affair with Celeb Culture began.

Game, Set and Match: Branding

By Lucy Meadmore, Account Manager, Clarion Communications
At some point over the next two weeks, my friends and I will be packing our picnic rugs and heading off to Wimbledon, home of the All England Lawn Tennis Club, ready to set up camp on Henman Hill – I refuse to call it Murray Mount – while eating strawberries and drinking Pimm’s in the quintessential English fashion.

Top 5 How To Avoid A PR Howler

By Shelley Wyatt, Board Director, Clarion Communications

Earlier this week, it was reported that an American PR firm had been sacked by their biggest client because of angry Twitter comments – the tweet came from the agency’s founder, no less.

At exactly the same time on this side of the Atlantic, every PR professional felt a chill run up and down his or her spine while muttering something along the lines of ‘There but for the grace of God…’ under their breath.

Wake Up (Very Early) And Smell The Coffee

Barbara Normile, Senior Account Manager, Clarion Communications

Any PR will tell you no two days are ever the same.  So when Clarion floated the idea to our client De’Longhi to get involved with the first ever UK Coffee Week by taking freshly brewed coffee to radio DJs across London, I thought nothing of it.