Brands should get more sociable on Social Media

Habib Amir, Head of Digital, Clarion Communications

Stream 2011 delegates agree 'Not every post needs to be about selling'

Brands need to campaign less and instead become more sociable when it comes to social media – one of my conclusions from Stream 2011, the three-day global ‘unconference’ organised by WPP Digital.

Running Headlong Into Social Media

Ashley Westgate, PR Assistant, Clarion Communications

A few months ago I took voluntary redundancy in order to kick start a new career for myself – and not having worked in PR before I didn’t really know what to expect when I first walked into the Clarion offices.  One thing’s for sure, I didn’t expect to be launching my own social media platform…but here we are, six weeks later, and I have a little community in the making.

Top 5 How To Avoid A PR Howler

By Shelley Wyatt, Board Director, Clarion Communications

Earlier this week, it was reported that an American PR firm had been sacked by their biggest client because of angry Twitter comments – the tweet came from the agency’s founder, no less.

At exactly the same time on this side of the Atlantic, every PR professional felt a chill run up and down his or her spine while muttering something along the lines of ‘There but for the grace of God…’ under their breath.