Getting the Inside Scoop

Kathryn Platt, senior account executive, Clarion Communications

A lucky group of us at Clarion were recently given the opportunity to visit one of Britain’s national newspapers to get the inside scoop on how the other half work.  And when I say other half, I mean of course journalists - we all know there’s a love/hate relationship between journos and us PRs, and although some don’t like to admit it, we do work hand in hand to help deliver news.

PR Events: Are They Worth the Money?

Kathryn Webster, account manager, Clarion Communications

It’s fair to say there’s nothing quite as stressful as an event, especially in the world of PR.  From organising logistics to inviting journalists, it’s a never ending battle - and even once it’s over, we still need to secure coverage post-event to make a return on investment and please our clients.

When a Day Job Turns into a Hobby: A Wine PR's Take on Her First WSET Class

Katy Jameson, Senior Account Executive, Clarion Communications

WSET is the Wine and Spirits Education Trust - renowned throughout the Drinks trade as the school for anyone whose enjoyment or association with all things alcoholic goes beyond just drinking it.

Face-to-Facing Facts

Maddalena Pinto, account manager, Clarion Communications

The world of PR is ever evolving with both journalists and PRs constantly changing their ways of workings, best practices and preferences. So is face-to-face time with journalists still the most effective way to achieve results for clients - or do the telephone and email work just as well, while being more cost-effective?

Christmas Comes Early

Kathryn Platt, Account Executive, Clarion Communications

So it’s a lovely, hot sunny day and I’m stood outside Marco Pierre White’s restaurant in central London with a box of Christmas decorations.

Top 5 How To Avoid A PR Howler

By Shelley Wyatt, Board Director, Clarion Communications

Earlier this week, it was reported that an American PR firm had been sacked by their biggest client because of angry Twitter comments – the tweet came from the agency’s founder, no less.

At exactly the same time on this side of the Atlantic, every PR professional felt a chill run up and down his or her spine while muttering something along the lines of ‘There but for the grace of God…’ under their breath.