Google + Brands + Customers / 2012

Google+ will become the natural home for brands and their customers in 2012

Habib Amir, head of digital, Clarion Communications, part of the WPP group

Google+ is set to become the fastest growing online medium in 2012. In this think piece, I will make two predictions based on the trends observed in the past few years.

Products before brands

Prediction 1: ‘Search’ will become more specific, more contextual, more social and therefore highly relevant to purchase journeys

When it Comes To Blogs, Mummies are the Word

By Poppy Mason-Watts, account executive, Clarion Communications, part of the WPP Group.

"Blogging about the minutiae of family life to offer a no-holds-barred account of life with children” (Lee & Curcic, 2010) - that’s an ideal description of a mummy blog, although they certainly aren’t restricted to child-related subjects and can include a wide array of topics.

So what is their importance in the PR world?