Who’s Winning Gold in the ‘Summer Sporting Event’ Sponsorship Awareness Stakes?

Niall Hughes, senior account manager, Clarion Communications

With the world’s biggest sporting event taking place on our doorstep shortly, most PRs will have worked on at least one activity tying their clients to ‘the games’ - but is there room for everyone, and as PRs should we be advising clients to stay away from the branding bloodbath?

Top 5 Viral Videos brands can learn from

Habib Amir, head of digital, Clarion Communications, part of the WPP Group

Too often, brands pro-actively ask their audience to share a branded video with their friends in the hope it will go viral.  And if this has to be requested by the brand, it usually means the video doesn’t have the potential to go viral.  In fact, if a brand is sure about the quality of the video, it can even afford to ask its audience the opposite.

Brands should get more sociable on Social Media

Habib Amir, Head of Digital, Clarion Communications

Stream 2011 delegates agree 'Not every post needs to be about selling'

Brands need to campaign less and instead become more sociable when it comes to social media – one of my conclusions from Stream 2011, the three-day global ‘unconference’ organised by WPP Digital.