WHEN EVERYONE'S DISCUSSING IT, A BRAND ATTAINS CELEBRITY STATUS IN ITS OWN RIGHT. THAT'S THE BEAUTY OF POSITIVE NEWS COVERAGE, SAYS CLARION COMMUNICATIONS' CHIEF EXECUTIVE
BY GARY FREEMANTLE
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| Just like celebrities, a brand that can make the news positively has genuine power and currency |
As a PR agency we offer many services, from crisis
management to brand reputation building - but the one which excites clients the
most is news generation. Getting their brand talked about (positively of
course) on the news pages, on TV, on the radio or online – or preferably all of
these. PRs and marketers alike love it.
But are we right to love it?
