This week, social media chatter varied from the heartfelt
discussions and images shared to commemorate Armistice Day to debates around reality TV stars. Brands too had
their share of voice, from rock bands to fashion houses, not to mention new
platform launches - it was another exciting week in digital.
The Who to launch virtual reality app for Facebook's
Oculus Rift
My Generation meets digital generation as the famous rock
band launch a virtual reality app.
To celebrate their 50th
anniversary, the legendary rock band created the app that allows fans to listen
to the bands classic hits whilst driving on a Lambretta.
The app, which is due to be released in early 2015, is
preceded by a smartphone and tablet app for Android
and iOS, which launched this week. Check out the trailer
here.
Foo Fighters & HBO
engage fans with content marketing
From
one rock band to another, Foo fighters launched their new album, “Sonic Highways”, this week with much fanfare. The album was created across 8 American
cities and in turn, a documentary was filmed in each. HBO are showing this
series and it has already proved popular amongst critics, including the Guardian who called it have
partnered with HBO to
Google's new YouTube
music service is here, but invite-only for now
It must be the week for music as YouTube launch their music
service however many of us will still have to wait as the service is currently
invitation online.
The subscription
service, called YouTube Music Key, will offer six months free followed by a
promotional price of $7.99 per month. The regular price on its broad release
will be $9.99, the same as Spotify. UK prices are yet to be confirmed, click here for more information.
Twitter is changing
YouTube aren’t the only social platform developing
their offering. Whilst music may not be on the cards for Twitter they are
looking to develop several new apps in the future and are seeking to update
their platform. Expect to see new updates ‘Timeline Highlights’, ‘Instant
Timeline’ and ‘breaking News Alerts’
amongst others 
Yahoo! to acquire
BrightRoll for $640m
Yahoo! has started to spend big on their earnings from Alibaba’s
stock float. Their biggest buy to date is BirghtRoll, the programmatic video
platform. Announced by Yahoo! chief
executive Marissa Mayer the purchase will unite the publisher’s desktop and
mobile video ad inventory with BrightRoll’s programmatic video platform and
publisher relationships
ASOS pushes AW14
collection with interactive YouTube music video
From music to fashion and back again, ASOS this week
launched an impressive new interactive YouTube music video. The video is
designed to promote their new AW14 collection by driving engagement amongst
their audience.
And finally
Social media is
parents' greatest online fear, research says
Research conducted for the
non-profit Family Online Safety
Institute (FOSI) found that only 26% of
those surveyed felt the benefits of allowing their children to use sites such
as Facebook outweighed the potential risks. More worryingly, some 43% of
parents thought the negative aspects of their child having a social media
account outweighed the benefits. The full report is
available on The
Guardian.
No comments:
Post a Comment
We would love to hear your thoughts so make sure you comment on our posts!