This week, social media chatter varied from the heartfelt discussions and images shared to commemorate Armistice Day to debates around reality TV stars. Brands too had their share of voice, from rock bands to fashion houses, not to mention new platform launches - it was another exciting week in digital.
The Who to launch virtual reality app for Facebook's Oculus Rift
My Generation meets digital generation as the famous rock band launch a virtual reality app. To celebrate their 50th anniversary, the legendary rock band created the app that allows fans to listen to the bands classic hits whilst driving on a Lambretta.
The app, which is due to be released in early 2015, is preceded by a smartphone and tablet app for Android and iOS, which launched this week. Check out the trailer here.
Foo Fighters & HBO engage fans with content marketing
From one rock band to another, Foo fighters launched their new album, “Sonic Highways”, this week with much fanfare. The album was created across 8 American cities and in turn, a documentary was filmed in each. HBO are showing this series and it has already proved popular amongst critics, including the Guardian who called it have partnered with HBO to
Check the trailer here http://www.youtube.com/watch?v=q0TrqXHoL10
Google's new YouTube music service is here, but invite-only for now
It must be the week for music as YouTube launch their music service however many of us will still have to wait as the service is currently invitation online.
The subscription service, called YouTube Music Key, will offer six months free followed by a promotional price of $7.99 per month. The regular price on its broad release will be $9.99, the same as Spotify. UK prices are yet to be confirmed, click here for more information.
Twitter is changingYouTube aren’t the only social platform developing their offering. Whilst music may not be on the cards for Twitter they are looking to develop several new apps in the future and are seeking to update their platform. Expect to see new updates ‘Timeline Highlights’, ‘Instant Timeline’ and ‘breaking News Alerts’ amongst others
Yahoo! to acquire BrightRoll for $640m
Yahoo! has started to spend big on their earnings from Alibaba’s stock float. Their biggest buy to date is BirghtRoll, the programmatic video platform. Announced by Yahoo! chief executive Marissa Mayer the purchase will unite the publisher’s desktop and mobile video ad inventory with BrightRoll’s programmatic video platform and publisher relationships
ASOS pushes AW14 collection with interactive YouTube music video
From music to fashion and back again, ASOS this week launched an impressive new interactive YouTube music video. The video is designed to promote their new AW14 collection by driving engagement amongst their audience.
Social media is parents' greatest online fear, research says
Research conducted for the non-profit Family Online Safety Institute (FOSI) found that only 26% of those surveyed felt the benefits of allowing their children to use sites such as Facebook outweighed the potential risks. More worryingly, some 43% of parents thought the negative aspects of their child having a social media account outweighed the benefits. The full report is available on The Guardian.
By James Mulrennan,
Digital Account Director, Clarion Communications