Clarion’s Campaign for Aunt Bessie’s ‘Chicken v Beef in the Battle of the Batter’ - featured in February’s edition of PR Week

To get mums thinking about serving Aunt Bessie’s Yorkshire Puddings with chicken – the UK’s favourite roast - we approached the world’s most prestigious debating society,  The Oxford Union, and asked them to debate the merits of serving Yorkshire puddings with chicken instead of more traditional beef. Blanket national coverage, widespread debate and a 3.2% sales increase was the successful result. This campaign has also been shortlisted for a PR Moment Award.