Clarion attended the prestigious PRmoment
Awards last night, having been
nominated in two categories. Clarion beat off the competition and won the award
for Low Budget Campaign of the Year for the fantastic ‘Chicken vs beef in the
battle of the batter’ campaign for Aunt Bessie’s.
The judges were particularly
impressed with this clever campaign commenting that it was executed with a good
sense of humour which appealed to the media with tangible and effective
results. Not only was this a low budget campaign, but it was highly creative
and led to an increase in sales of Yorkshire Puddings. The team were delighted
to head up to the stage to accept the award and there are plenty of smiles in
the office this morning!
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